Softlogic opened its new Softlogic Max Mount Lavinia showroom as part of the company’s business strategy to continue boosting presence by expanding customer touch points across its Consumer Electronics Retail arm.
The broadening footprint of Softlogic Max is also strengthened by its “Maximum Experience” brand promise, providing customers the largest international brand line-up of TVs, refrigerators, washing machines and other consumer electronics and lifestyle products for their household at competitive prices.
The Softlogic Max stores are managed by Softlogic Retail Pvt. Ltd, a fully owned subsidiary of Softlogic Holdings PLC. The two storey showroom was inaugurated by Ashok Pathirage, Chairman/Managing Director, Softlogic Holdings PLC at Galle Road.
“The showroom consists of two storeys – 2,500 sq. ft. on the ground floor and 2,900 sq. ft. on the first floor. We are also introducing a comprehensive bedroom, dining room, and living room furniture line-up that is affordable, stylish and comfortable, under the Softlogic LifeStyles furniture brand,” said Induka Perera, Director – Consumer Electronics Channel, Softlogic Retail (Pvt.) Ltd.
Bedroom furniture includes beds, bedside tables, dressing tables and wardrobes. Living room furniture includes coffee tables, sofas, and single seaters. Dining room furniture includes 4 and 6 seater dining sets and centre tables. We also carry an exciting range of fitness equipment for home gym enthusiasts who are keen to boost their energy and stay healthy.”
With the opening of its latest store the total number of Softlogic stores located around the country comes to a total of 220, which includes 20 Softlogic Max stores located island wide.
The showroom displays consumer electronics products including TV, Audio-Video products and refrigerators as well as washing machines, air conditioners, air coolers, small kitchen and home appliances, and ICT and office automation categories (computers; desktops/laptops, fixed line phones, cordless phones, mobiles phones and accessories) from global power brands Panasonic, Samsung, Whirlpool, Candy, DELL, Acer, Nokia, Apple, TCL, Godrej and Vego among others.
In recent years, Softlogic has also successfully built a private label strategy and introduced its own popular Softlogic Prizm Smart TVs as well as a range of consumer electronics and home appliances under the Softlogic Maxmo brand. The show room also markets, kitchen appliances which include ovens, hoods, hobs and cookers, Softlogic Life Styles furniture range, which includes living room, bedroom, dining room furniture, mattresses and other furniture accessories.
Softlogic Max also offers discounts up to 50% on full payments made by cash/card and special savings up to 35% plus 0% interest installment schemes up to 60 months on credit cards issued by all leading banks.
Softlogic Holdings PLC is one of Sri Lanka’s largest diversified conglomerates the leading market positions in growing economic sectors in retail, healthcare, ICT, automobiles, leisure, and financial services.
